Barcamp

Omnichannel Barcamp
24 September 2019 in ­Baiersdorf

The barcamp for all with an interest in connecting online and offline in retail.

Registration

Instead of listening passively to boring lectures, our guests were able to participate in 4 exciting work sessions on the subject of Omnmichannel:

  1. The Virtual Shelf in the Kiosk System,
  2. Online Shop and Internet Pricing,
  3. Digital Catalogues for various industries as well as
  4. Digital Marketing and Content Generation

The groups were moderated by experts from the world of Omnichannel, but with the special fact that they were "only" participants and the sessions were absolutely open to results.

Review

On 21 February 2019, we surprised our guests with a new event format on the subject of digitisation in retail. While conventional lecture events have speakers and an audience, Barcamps have only participants. The exchange in Baiersdorf therefore took place at eye level and was a gain in perspectives for all participants.

Impressions

Feedback from attendees

Harald Schuster
(Der Landfunk)

Many perspectives

I liked the mixed format: Network operators, associations, trading at one table, everyone learned from each other. For the next round I would still like to see the changing composition of the groups!

Christopher Bertele
(Ressortleiter Smart Home, Zubehör & Audio bei Telecom Handel)

Intensive exchange

With the Barcamp, Brodos has put together a great event - uncomplicated, direct, with exciting topics and interesting discussion partners. In about four hours, the format provided the perfect setting for an intensive exchange with other industry participants, whether dealers, manufacturer representatives or employees of network operators. I took a lot of new ideas with me and am looking forward to the next event!