{"id":35056,"date":"2023-08-31T14:07:07","date_gmt":"2023-08-31T13:07:07","guid":{"rendered":"https:\/\/brodos.net\/omnichannel\/?p=35056"},"modified":"2023-09-05T08:17:30","modified_gmt":"2023-09-05T07:17:30","slug":"wie-omnichannel-dein-geschaeft-veraendern-wird","status":"publish","type":"post","link":"https:\/\/brodos.net\/omnichannel\/wie-omnichannel-dein-geschaeft-veraendern-wird\/","title":{"rendered":"Wie Omnichannel dein Gesch\u00e4ft ver\u00e4ndern wird"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35056\" class=\"elementor elementor-35056\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da8261c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da8261c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d9d8d\" data-id=\"20d9d8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baff368 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"baff368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wie Omnichannel dein Gesch\u00e4ft ver\u00e4ndern wird<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aab963 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aab963\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbe7ae7\" data-id=\"fbe7ae7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bef458f elementor-widget elementor-widget-text-editor\" data-id=\"bef458f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digitalisierung ist in aller Munde und wird auch im Einzelhandel immer pr\u00e4senter, denn durch die aktuelle Entwicklung k\u00f6nnen Unternehmen ohne Onlinepr\u00e4senz bald nicht mehr \u00fcberleben.<\/p><p>Laut einer Studie von Alvarez &amp; Marsal hat die Digitalisierung einen gro\u00dfen Einfluss auf den Erfolg von Unternehmen. Dort wurde herausgefunden, dass Einzelh\u00e4ndler, die in digitale L\u00f6sungen investieren, finanzielle Vorteile gegen\u00fcber rein station\u00e4rem Handel aufweisen. Eine Steigerung des Markanteils und ein Umsatzwachstum von mehr als 12%[1] waren die Erkenntnisse der Studie. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5b0ed2 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5b0ed2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90938c2\" data-id=\"90938c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccaeabe elementor-widget elementor-widget-heading\" data-id=\"ccaeabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Die Mischung macht\u2019s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca36a40 elementor-widget elementor-widget-text-editor\" data-id=\"ca36a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie in vielen Bereichen sollte auch im Einzelhandel nicht nur auf eine Strategie gesetzt werden. Die Mischung aus station\u00e4rem Handel und Onlinehandel macht Unternehmen erfolgreich. Wer nur auf Onlinehandel setzt, muss mit vielen Konkurrenten mithalten und erzielt nur noch ein geringeres Umsatzwachstum im Vergleich zu vergangenen Jahren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0718f37\" data-id=\"0718f37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a20d16 elementor-widget elementor-widget-image\" data-id=\"6a20d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"615\" src=\"https:\/\/brodos.net\/omnichannel\/wp-content\/uploads\/2023\/08\/wie-omnichannel-dein-geschaeft-veraendert-brodos.net_.jpg\" class=\"attachment-large size-large wp-image-35059\" alt=\"\" srcset=\"https:\/\/brodos.net\/omnichannel\/wp-content\/uploads\/2023\/08\/wie-omnichannel-dein-geschaeft-veraendert-brodos.net_.jpg 800w, https:\/\/brodos.net\/omnichannel\/wp-content\/uploads\/2023\/08\/wie-omnichannel-dein-geschaeft-veraendert-brodos.net_-300x231.jpg 300w, https:\/\/brodos.net\/omnichannel\/wp-content\/uploads\/2023\/08\/wie-omnichannel-dein-geschaeft-veraendert-brodos.net_-768x590.jpg 768w, https:\/\/brodos.net\/omnichannel\/wp-content\/uploads\/2023\/08\/wie-omnichannel-dein-geschaeft-veraendert-brodos.net_-600x461.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-14497d3 elementor-widget elementor-widget-heading\" data-id=\"14497d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Omnichannel als Zukunft des Einzelhandels <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1314f elementor-widget elementor-widget-text-editor\" data-id=\"5d1314f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Zukunft ist f\u00fcr die Autoren der Studie gewiss: ein Omnichannel-Modell. Durch die Verbindung von digitalen und station\u00e4ren Strategien k\u00f6nnen Unternehmen ihren Kunden ein ganz neues Kauferlebnis bieten. Zudem k\u00f6nnen Videos und Fotos auf der Website sowie auf den sozialen Medien zus\u00e4tzliche Kaufanreize schaffen. Diese ziehen Kunden in das Gesch\u00e4ft, um die Ger\u00e4te vor Ort anzusehen. Auch die Kommunikation mit Kunden auf Facebook und co. oder durch einen Expertenchat verbinden die beiden Handelsmodelle perfekt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c7b0e elementor-widget elementor-widget-heading\" data-id=\"b1c7b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unsere Omnichannel Produkte\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c503ff6 elementor-widget elementor-widget-text-editor\" data-id=\"c503ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Du hast Interesse an unseren Omnichannel-Paketen? Wir beraten dich gerne!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd39648 elementor-widget elementor-widget-button\" data-id=\"cd39648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brodos.net\/omnichannel\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7e285e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7e285e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f58987c\" data-id=\"f58987c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18be96d elementor-widget elementor-widget-text-editor\" data-id=\"18be96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[1] <a href=\"https:\/\/www.alvarezandmarsal.com\/sites\/default\/files\/2023-07\/AM_Digital%20Retail%20Report_2023.pdf\">https:\/\/www.alvarezandmarsal.com\/sites\/default\/files\/2023-07\/AM_Digital%20Retail%20Report_2023.pdf<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f81ae64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f81ae64\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-620944f\" data-id=\"620944f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c44d842 elementor-widget elementor-widget-heading\" data-id=\"c44d842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kennst du schon unsere Produkte <br>\nf\u00fcr dein Online Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0343e27 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0343e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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data-product_id=\"25292\" data-product_sku=\"REVIEW-MGMT\" aria-label=\"In den Warenkorb legen: \u201eBewertungs&shy;management\u201c\" rel=\"nofollow\">In den Warenkorb<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_25292\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product\" data-product-id=\"25291\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/brodos.net\/omnichannel\/produkt\/brodos-net-local-listing\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/brodos.net\/omnichannel\/wp-content\/uploads\/2022\/02\/produktbilder-local-listing-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Die Abbildung zeigt das Produkt brodos.net Local Listing - Google My Business\" 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amount\">20,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/span> <span class=\"subscription-details\"> \/ Monat<\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"\/omnichannel\/wp-json\/wp\/v2\/posts\/35056?add-to-cart=25291\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_25291\" data-quantity=\"1\" class=\"button product_type_subscription add_to_cart_button ajax_add_to_cart\" data-product_id=\"25291\" data-product_sku=\"LOCALLISTING\" aria-label=\"In den Warenkorb legen: \u201ebrodos.net Local Listing\u201c\" rel=\"nofollow\">In den Warenkorb<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_25291\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product\" data-product-id=\"25283\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/brodos.net\/omnichannel\/produkt\/local-seo-boost\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/brodos.net\/omnichannel\/wp-content\/uploads\/2022\/04\/produkt-local-seo-boost-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Die Abbildung zeigt das Produktbild &quot;brodos.net Local SEO Boost&quot; - ganz oben bei Google\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div>\n<div class=\"jet-woo-product-categories\">\n\t<ul><li><a href=\"https:\/\/brodos.net\/omnichannel\/produkt-kategorie\/google\/\" rel=\"tag\">Google<\/a><span class=\"separator\">&#044;&nbsp;<\/span><\/li><li><a href=\"https:\/\/brodos.net\/omnichannel\/produkt-kategorie\/onlineshop\/\" rel=\"tag\">Onlineshop<\/a><span class=\"separator\">&#044;&nbsp;<\/span><\/li><li><a href=\"https:\/\/brodos.net\/omnichannel\/produkt-kategorie\/service\/\" rel=\"tag\">Service<\/a><span class=\"separator\">&#044;&nbsp;<\/span><\/li><li><a href=\"https:\/\/brodos.net\/omnichannel\/produkt-kategorie\/website\/\" rel=\"tag\">Website<\/a><\/li><\/ul>\n<\/div><h5 class=\"jet-woo-product-title\"><a href=\"https:\/\/brodos.net\/omnichannel\/produkt\/local-seo-boost\/\">Local Seo Boost<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\">60,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/span> <span class=\"subscription-details\"> \/ Monat<\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"\/omnichannel\/wp-json\/wp\/v2\/posts\/35056?add-to-cart=25283\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_25283\" data-quantity=\"1\" class=\"button product_type_subscription add_to_cart_button ajax_add_to_cart\" data-product_id=\"25283\" data-product_sku=\"OSH-SEOBOOST\" aria-label=\"In den Warenkorb legen: \u201eLocal Seo Boost\u201c\" rel=\"nofollow\">In den Warenkorb<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_25283\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitalisierung ist in aller Munde und wird auch im Einzelhandel immer pr\u00e4senter, denn durch die aktuelle Entwicklung k\u00f6nnen Unternehmen ohne Onlinepr\u00e4senz bald nicht mehr \u00fcberleben. Laut einer Studie von Alvarez &amp; Marsal hat die Digitalisierung einen gro\u00dfen Einfluss auf den Erfolg von Unternehmen. Dort wurde herausgefunden, dass Einzelh\u00e4ndler, die in digitale L\u00f6sungen investieren, finanzielle Vorteile [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":35057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[23,58,22,56,59],"tags":[],"class_list":["post-35056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisierung-im-handel","category-google","category-omnichannel","category-onlineshop","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie Omnichannel dein Gesch\u00e4ft ver\u00e4ndern wird - brodos.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brodos.net\/omnichannel\/wie-omnichannel-dein-geschaeft-veraendern-wird\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Omnichannel dein Gesch\u00e4ft ver\u00e4ndern wird - brodos.net\" \/>\n<meta property=\"og:description\" content=\"Digitalisierung ist in aller Munde und wird auch im Einzelhandel immer pr\u00e4senter, denn durch die aktuelle Entwicklung k\u00f6nnen Unternehmen ohne Onlinepr\u00e4senz bald nicht mehr \u00fcberleben. 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