{"id":36944,"date":"2024-07-26T08:44:22","date_gmt":"2024-07-26T07:44:22","guid":{"rendered":"https:\/\/brodos.net\/omnichannel\/?p=36944"},"modified":"2025-05-27T09:50:11","modified_gmt":"2025-05-27T08:50:11","slug":"einkaufen-im-laden-wieder-beliebter","status":"publish","type":"post","link":"https:\/\/brodos.net\/omnichannel\/einkaufen-im-laden-wieder-beliebter\/","title":{"rendered":"Einkaufen im Laden wieder beliebter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36944\" class=\"elementor elementor-36944\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f55a70a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f55a70a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c38b0b\" data-id=\"4c38b0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbbc43 elementor-widget elementor-widget-heading\" data-id=\"4fbbc43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Einkaufen im Laden wieder beliebter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce22c04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce22c04\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3a19bf\" data-id=\"c3a19bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68484b3 elementor-widget elementor-widget-text-editor\" data-id=\"68484b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Die Menschen kaufen wieder lieber im Laden als online: Der durch die Corona-Pandemie ausgel\u00f6ste starke Anstieg des Online-Shoppings in Deutschland scheint vorbei zu sein.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a6f671 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6f671\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aba3591\" data-id=\"aba3591\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c15fcd elementor-widget elementor-widget-heading\" data-id=\"7c15fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Station\u00e4rer Handel legt zu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d7565f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d7565f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af0b5e\" data-id=\"4af0b5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c21e3d elementor-widget elementor-widget-text-editor\" data-id=\"6c21e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nach der Pandemie fragten sich viele, ob der Online-Handel weiterhin so wichtig sein wird. Das Ergebnis: Im Jahr 2024 gehen die Menschen in Deutschland, \u00d6sterreich und der Schweiz wieder lieber in reale Gesch\u00e4fte, als online einzukaufen. Vor allem in Deutschland und \u00d6sterreich gehen die Menschen wieder lieber ins Gesch\u00e4ft.<br><br><\/p>\n<p><\/p>\n<p>Das Forschungszentrum der Universit\u00e4t St. Gallen hat in seiner Studie \u201eOmni-Channel Management 2024\u201c interessante Zahlen geliefert. Der station\u00e4re Handel kann den digitalen Verkaufskan\u00e4len Marktanteile abnehmen und vor allem H\u00e4ndler, die ihre Waren sowohl station\u00e4r als auch online anbieten, profitieren von ihrer eigenen Vielseitigkeit.<br><br><\/p>\n<p><\/p>\n<p>Als Gr\u00fcnde f\u00fcr den Anstieg werden beispielsweise der Wunsch nach Interaktion mit Menschen im Gesch\u00e4ft und die allgemeine Preiswahrnehmung genannt, aber auch Nachteile des Online-Handels wie steigende Lieferkosten und Lieferkettenprobleme. So haben 62% der befragten Konsumenten bei ihrem letzten Einkauf den station\u00e4ren Handel bevorzugt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96d9bbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96d9bbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3da1ab8\" data-id=\"3da1ab8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-099da0c elementor-widget elementor-widget-heading\" data-id=\"099da0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Omnichannel mit brodos.net<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e44914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e44914\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ba2fcc\" data-id=\"8ba2fcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a9486 elementor-widget elementor-widget-text-editor\" data-id=\"f2a9486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Unsere brodos.net Tools sind genau darauf ausgerichtet: Du profitierst offline und online! Kennst du zum Beispiel schon unsere Website mit Onlineshop, \u00fcber den potenzielle Kunden direkt einen Termin bei dir vor Ort vereinbaren k\u00f6nnen? Jetzt auf den Button klicken und mehr erfahren!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce34a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce34a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb8f3d4\" data-id=\"cb8f3d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0235e7c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0235e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brodos.net\/omnichannel\/onlineshop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt mehr erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Das Einkaufen im Einzelhandel wird wieder beliebter! Hier zum ganzen Bericht. <\/p>\n","protected":false},"author":47,"featured_media":36960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[61,62,25],"tags":[],"class_list":["post-36944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brodos-net-tv","category-brodos-nettv","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einkaufen im Laden wieder beliebter - brodos.net<\/title>\n<meta name=\"description\" content=\"Die Menschen kaufen wieder lieber im Laden als online: Der starke Anstieg des Online-Shoppings in Deutschland scheint vorbei zu sein.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brodos.net\/omnichannel\/einkaufen-im-laden-wieder-beliebter\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einkaufen im Laden wieder beliebter - 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